Garfield Group enters into purchase agreement with Embarc, Inc
11/12/2007
NEWTON UPPER FALLS, MA - November 12, 2007 - Embarc, Inc. today announced that it has entered into an agreement to sell substantially all of its assets to Garfield Group, Inc., a full-service communications company based in Newtown, PA. Subject to the satisfaction of certain conditions, the parties expect to close the sale by the end of November. Terms of the transaction have not been disclosed.
The combination of Embarc and Garfield Group will benefit both companies' customers by integrating branding, advertising, public relations, and interactive services into a single, cohesive program. Together, the companies will be able to meet a broader set of customer needs and have a significantly greater opportunity to expand new and existing markets - particularly in pharmaceuticals, healthcare, and high technology industries. After closing, Embarc will be renamed Garfield Group Interactive.
"Today, the Internet is an essential channel for every business," said Matthew Mamet, President of Embarc. "By combining Garfield's strategic branding, advertising, and public relations services with Embarc's expertise in Internet Marketing and Communications, we will help our clients engage their customers across every major marketing channel."
"The addition of Embarc gives us tremendous depth and breadth as we continue our evolution into a digital agency," adds Larry Garfield, President, Garfield Group. "It presents the opportunity for us to imagine exciting new ways to attract, educate, capture, and convert the decision-makers critical to our clients' success. It also makes it easier to serve our Boston-based clients and expand our presence in a region known for great technology and healthcare companies."
About Garfield Group, Inc.
Based in Newtown, PA, Garfield Group is a full service communications company comprised of Garfield Group Branding, a branding and advertising firm, and Garfield Group Public Relations. Founded in 1990, Garfield Group was founded, and built, by senior communications executives who have worked on large brands and are also experienced with emerging companies. Solving clients' problems in diverse and rapidly changing markets, such as healthcare, software, communications, we're large enough to be entrusted with some of the world's best-known brands, but small enough to focus senior talent on every account.
Contacts:
Embarc, Inc.
Matthew Mamet
Tel. (617) 581-6238
mmamet@embarcgroup.com
http://www.embarcgroup.com
Garfield Group, Inc.
Lawrence Garfield
Tel. 215.867.8600
lgarfield@garfieldgroup.com
http://www.garfieldgroup.com
About Garfield Group Interactive
Founded in 1995, Garfield Group Interactive (GGI) is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to achieve measurable business results. Teamed with its sister agencies, Garfield Group Branding and Garfield Group Public Relatrions, GGI serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Our clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.
