Project Story
"Embarc helped define and deliver an effective Internet solution that is positively impacting our subscriber growth. The resulting Lifeline Web site provides elders and those with disabilities in addition to their family caregivers key information on how the Lifeline service supports their ability to live confidently and independently in their own homes. Through Embarc's efforts our Lifeline is for Living message has been clearly articulated." Deb Citrin
Vice President of Marketing
Lifeline Systems, Inc
For 30 years, Lifeline Systems has delivered personal response services to seniors so that they can remain safely at home. The company provides senior citizens with access to help 24 hours a day, 7 days a week. The Lifeline service is distributed through a network of healthcare organizations, community agencies, and senior living facilities. Objectives - To target a new audience - the direct caregivers or children of aging parents
- To improve Lifeline's position in search engine directories
- To increase telephone calls/leads to the website specific phone number
- Lifeline Systems needed to create a website that included the direct caregivers of at-risk seniors as a targeted audience. The rationale was that this group usually makes the purchasing decisions for a medical alarm.
- Lifeline also wanted to simplify the navigation and improve the design of its current site in order to make it visually pleasing and more informative. Lastly, they needed to make the site easier to find for all of the major search engines.
Results Embarc created a user-friendly website that incorporated a focus on Lifeline's new target audience. The site includes Lifeline's website specific 1-800 number on every page for easier customer service contact and it allows visitors to request an immediate call back or to schedule one for a later date and time. Embarc also set up a development plan to ensure that the site could grow while still maintaining its standing in the major search engine rankings. - Lifeline has seen a 35% increase in requests for more information.Weekly sales resulting from calls to the web-only 1-800 number increased 50% in the second week after the new site was launched.
- The number of calls to the web-only 1-800 number increased 36% in the first month following the new site launch.
- Traffic and referrals from the major search engines have steadily increased 23% since the site launched.
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