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Combined Jewish Philanthropies
SENIORdirect Website Design

Project Story

CJP's Senior Direct site needed have a clean home page that presents the key messaging of the organization; is easy to navigate, with well-organized and uncluttered content. The imagery needed appeal to elders and their caregivers, as they are the primary target audience. The site uses soft imagery that seniors can associate with, such as showing seniors in their homes together with their loved ones or caregivers and enjoying an improved lifestyle.

Objectives

Beginning with only a corporate color palette, Embarc was tasked to develop a design suitable for rapid development and launch. As further branding assets were slated to be released in conjunction with web site development, Embarc was focused on keeping the site updated with revisions to the brand, photography, and other assets that would help distinguish the new SeniorDirect web presence.

Results

Soon after the initial launch had established the online presence and brand to the target audience, development of Phase 2 features was required. Some of the advanced functionality that was developed included the following:

• Content Management for the Home Page, Elder Information, Community Resources, Stories, FAQs
• User Content Ranking
• Site Search
• User Quick Polls
• Send to Friend and Print Friendly Options
• Lead Generation Forms

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